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Making the animated trailer #1 – the brief Friday, 15 January 2010

Posted by Helen in Animation, Behind the Scenes.

Here at Binary Fable we started thinking about the Carry a Poem animation back in October 2009, when Ali and Anna at EUCL first briefed us. My scrawly notes highlight that the trailer should promote the campaign and should get the poem-carrying message across.

Helen's notepad - briefing meeting

One of the big issues we talked about was branding – learning from last year’s reading campaign, we were all keen to make sure that the branding of every element of Carry a Poem was consistent.

The other big issue was the target audience. The trailer is aimed at a secondary school audience and we talked a lot about how to engage young people with poetry. I wrote down words like “fun”, “playful”, “subversive = good” and “undermine po-faced-ness”!

Helen Jackson will be writing each week until the end of February about the production of the Carry a Poem trailer. For more blog posts about animation, take a look at Binary Fable’s blog.


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